Content Is King

Sep 18th, 2010 by dvdxplayer 1,561 views |Comments Off

If composed content is king, 3D is specific to get satisfaction from swift ascension toward the throne — jointly with a prolonged and prosperous reign.

Content companies from all areas of house leisure — from television set broadcasters, channels and cable television set systems toward the Hollywood studios and movement photo online game developers — are jumping onboard the 3D bandwagon using a wealth of programming. they are eager getting a element of the warm new engineering that promises to revolutionize house leisure by no extended limiting viewers to sit in the front using the action.

With 3D, they develop to be immersed in it.

No sooner experienced the very first 3D-enabled television set sets been announced compared to floodgates opened. The television set industry reacted first, with this type of pioneering 3D channels as ESPN 3D, Sony-backed 3D Net and DirecTV’s n3D.

Next arrived the Hollywood studios, which quickly pegged 3D since the potential “killer app” for Blu-ray Disc, the much-ballyhooed high-definition optical disc observed since the successor to DVD, one of the most gratifying customer electronics product or program of all time.

After the Blu-ray Disc Association adopted 3D specifications that need 1080p resolution for each and every eyesight in 3D glasses, the industry saw a bevy of announcements of titles in 3D, which include 20th Century Fox house Entertainment’s Ice Age: Dawn using the Dinosaurs, Universal Studios house Entertainment’s Coraline, DreamWorks Animations’ Monsters vs Aliens and easy methods to educate Your Dragon, and Disney’s Alice in Wonderland and Bolt.

The movement photo online game industry reacted progressively but certainly and is also anticipated to hold a considerable 3D plunge, with term that Sony Electronics will roll out 3D gaming although in the fall using the PlayStation neighborhood and PlayStation 3. Nintendo is bowing 3DS, an upgraded 3D gaming system using the DS franchise.

Here’s a roundup of 3D composed content which is possibly accessible now or coming cutting the pike:


Major sports activities competitions look getting the composed content of option for cable, satellite and neighborhood operators searching for to hold 3D mainstream although in the home.

The Sept. 18 SEC college football online game pitting perennial (and undefeated) rivals Clemson and Auburn should certainly be broadcast using the very first time on Disney’s upstart ESPN 3D channel.

The online game is just one of 13 college football contests slated for 3D protection this season, concluding using the BCS nationwide championship Jan. 10, 2011.

Other important sports activities occasions on ESPN 3D consist of college basketball’s aged Spice traditional in Orlando (Nov. 25-28) as well as the Jimmy V traditional Dec. 7, featuring Memphis versus Kansas.

The NFL bowed its very first 3DTV online game Sept. two within of a preseason contest among the the brand ny Giants and New England Patriots on Verizon’s FiOS television set soluble fiber optic broadband network. On July 10 and 11, Verizon broadcast the very first main League Baseball fixtures in 3D, among the the brand ny Yankees as well as the Seattle Mariners.

Verizon is preparing even more 3D broadcasts, which include advancement of the formal 3D providing which should certainly be accessible in time using the winter holiday-shopping season, when 3D television set income are anticipated to spike.

“This could possibly be the following main movement within our advancement of 3D experiences,” mentioned Terry Denson, VP of composed content approach and acquisition for Verizon. “Broadcasting the very first 3D NFL online game delivers on our assure … to provide a remarkable television set offering, which include 3D, HD and VOD programming.”

At this previous summer’s 2010 FIFA earth Cup soccer tournament in South Africa, Comcast and DirecTV equally devoted considerable methods showcasing 25 important fixtures by means of ESPN 3D. The quadrennial soccer tournament is arguably the most-watched sports activities event globally quickly after the Olympics.

Comcast was also was the very first composed content aggregator to provide a main sports activities event, The Masters the game of golf tournament, reside in 3D.
Sony Corp., Discovery Communications and Imax Corp. earlier this twelve weeks announced a joint endeavor using the very first dedicated 3D television set network. Programming inside the neighborhood will consist of the kind of 3D-friendly fare as organically grown history, space, exploration, adventure, engineering, science and technology, and films from Discovery, Sony pictures Entertainment, Imax and third-party providers.

Comcast, which started out broadcasting so-called 3D “stunt” composed content in 2008, found that 16% of purchasers opting to keep track of video-on-demand (VOD) horror films do so in 3D. The titles, which enclosed My Bloody Valentine, experienced been accessible in anaglyph 3D, the formerly gimmicky structure that demands placing on affordable cardstock eyeglasses with red/green lenses.

“That’s a relatively amazing statistic if glimpse at [VOD] viewing throughout Comcast,” mentioned Derek Harrar, SVP and GM of movement photo and leisure companies with Comcast. He mentioned the effects represented a obvious indication of customer consciousness in 3D composed content although in the home.

Eisuke Tsuyuzaki, chief engineering officer of Panasonic Corp. of North America, mentioned the CE producer believes there should certainly be 1.5 million 3D-enabled TVs marketed domestically this year.

“I’m relatively relaxing using a broad range of two million units,” Tsuyuzaki said.

He mentioned that by 2013, 70% of all Panasonic plasma TVs should certainly be 3D-enabled, and that 60% of all LED products should certainly be as well.

Steve Roberts, EVP with DirecTV, mentioned the satellite operator waited to engage in 3D broadcasts until a “perfect storm” arose: intense consciousness although in the structure with the customer electronics industry as well as the technological ability to provide 3D composed content to the home.

“When people two components arrived jointly using the plethora of composed content produced inside the studio part … [that] enabled us to create an enormous responsibility to leap in,” Roberts said.

Indeed, subsequent the earth Cup, DirecTV released three 3D-specific channels, which include “n3D powered by Panasonic,” featuring sports, movies, tunes and character programming.

“3D is here, also it is not gimmicky anymore,” Roberts said.

Bob Wilson, VP and GM, networked movement photo options with Motorola, mentioned 3D has leapfrogged into neighborhood consciousness in 6 months, in comparison with what took HD 10 many years to accomplish.

Wilson mentioned there will be compromises greater compared to following twelve weeks as industry gamers metal out array differences, which include era of uniform glasses.

“This is not merely a engineering shift; people nowadays have revealed they are ready to spend additional for just about any new method of storytelling,” Wilson said. “There does appear getting a gratifying business style that will acquire from this.”

With 3D composed content inside the television set largely earmarked for specific occasions or VOD, Comcast’s Harrar mentioned that without any compelling content, broadcasters will be hard-pressed to entice purchasers to don specific eyeglasses to keep track of 3D.

“It should certainly be considered a genuinely prolonged time, if ever, that somebody will sit cutting and suit people eyeglasses on to keep track of the news,” he said.

DirecTV’s Roberts mentioned he believes there is genuinely a touch additional “ubiquity” among the potential 3D television set consumers, underscored by premium documentary and tunes movement photo content. He mentioned today’s 3D composed content has getting additional than Freddy Kruger’s hand reaching out although in the screen.

“It will not just be an event-driven experience,” Roberts said. “People will desire to keep track of their favored genre in 3D.”

The executive mentioned inside assessments found that viewers viewing non-event-driven programming experienced a a good offer better know-how in 3D. DirecTV is opting to create genuine 3D composed content (rather than 2D conversions), that is why it is focusing on reside sports activities and decide on episodic content.

“We are on the way to depend on our composed content partners and ourselves to go out and create just one of the finest 3D composed content possible,” Roberts said.
3DTV plan line-up (ESPN only):

• Sept. 18: Auburn vs. Clemson (college football)
• Sept. 25, Oct. 2, 9, 16, 23, Nov. 6, twelve TBD (college football)
• Nov. 25-28: aged Spice traditional (college basketball)
• Dec. 7: Jimmy V traditional (college basketball)
• Jan. 11: BCS nationwide Championship (college football)
• Jan. 15: Winter X fixtures (extreme sports)
• March 8-12: large East Tournament (college basketball)

Home Entertainment

3D on Blu-ray Disc is touted by some observers since the high-def disc’s “killer app” and ticket to mainstream success. Studios, sellers and hardware firms are preparing for progress in customer consciousness in 3D Blu-ray Disc this holiday season.

By the time dark Friday rolls around, purchasers will uncover an enormous amount of 3D Blu-rays to hold out on their new toys, from large box workplace releases just like Sony Pictures’ Cloudy using a probability of Meatballs and Disney’s A xmas Carol, to Imax documentaries about dinosaurs as well as the Colorado River. Even more compact impartial distributors just like AIX information and Cascade Medien have gotten on board with 3D Blu-ray early.

Tie-ins are especially prevalent, with 16 3D Blu-ray films released, announced or anticipated getting accessible using the purchase of the particular 3DTVs, Blu-ray gamers or accessories. Just this month, Disney announced it will companion with Sony Electronics to create Alice in Wonderland and Bolt accessible in 3D Blu-ray packaged with Bravia 3DTVs.

“We know movement photo lovers will get satisfaction from the immersive composed content that is genuinely a element of Disney’s 3D titles,” mentioned Lori MacPherson, GM of house leisure using the Walt Disney Studios.

Most notable among the the practically 30 3D Blu-ray titles announced or anticipated with the finish off using the twelve weeks could possibly be the fact that practically a dozen of them are animated films. although in the very first 3D Blu-ray movement photo released — Monsters vs. Aliens — to some with one of the most latest announced — Bolt — animated films that wowed in theaters will be the studio’s very first picks using the brand new technology.

“There are additional and additional live-action films in theaters, but animated 3D films are producing Blu-ray 3D,” mentioned Jay Redd, visual results supervisor for Monster House, the next animated element from Sony pictures house leisure to acquire a standalone Blu-ray 3D discharge (Sept. 14).

Here is genuinely a snapshot of titles although in the 3D Blu-ray line-up:

• Panasonic Blu-ray 3D Demonstration Disc (Panasonic, Feb. 20, Panasonic exclusive)
Featuring numerous short 3D clips and trailers, as well like a short game, this 3D Blu-ray demo disc has long been packaged with several Panasonic 3D products.
• Monsters vs. Aliens (DreamWorks Animation, March 16, Samsung exclusive)
The very first movement photo getting released on 3D Blu-ray Disc, Monsters vs. Aliens follows the adventures of the youthful lady (voiced by Reese Witherspoon) quickly after a meteorite turns her right into a giant monster. it absolutely was packaged with Samsung’s 3DTV starter kit.
• Disney Blu-ray Showcase Disc (Disney, June 1, Mitsubishi exclusive)
Featuring 3D trailers of the xmas Carol, Alice in Wonderland, Toy tale three and more, jointly with an educational short on 3D introduced by Disney animated characters Timon and Pumbaa, this Disney 3D Blu-ray demo disc is packaged with Mitsubishi 3DTV products.
• Cloudy using a probability of Meatballs (Sony, June 22)
This animated name about a clever (though mistake-prone) inventor who create a products that turns consuming water into food could possibly be the very first 3D Blu-ray getting released at retail industry without any hardware tie-in.
• Ice Age: Dawn using the Dinosaurs (Fox, could possibly 16, Panasonic exclusive)
First supplied only for just about any limited time to individuals who purchased a Panasonic 3DTV, the Ice Age: Dawn using the Dinosaurs 3D Blu-ray is now accessible along using the Coraline 3D Blu-ray within of a Panasonic 3D essential Pack, which arrives with two pairs of 3D glasses.
• Coraline (Universal, could possibly 16, Panasonic exclusive)
First supplied only for just about any limited time to individuals who purchased a Panasonic 3DTV, the Coraline 3D Blu-ray is now accessible along using the Ice Age: Dawn using the Dinosaurs 3D Blu-ray within of a Panasonic 3D essential Pack, which arrives with two pairs of 3D glasses.
• Imax: below the Sea 3D (Warner, July 4, LG exclusive)
Available to LG 3DTV and Blu-ray participant owners, this documentary goes to the ocean to look at sea lifestyle in Papua New Guinea, Indonesia as well as the extraordinary Barrier Reef.
• Imax: Deep Sea 3D (Warner, July 4, Sony exclusive)
Available to individuals who purchase Sony 3D products, this documentary requires a closer glimpse at sea lifestyle near to the world.
• Sony 2010 Bravia Demonstration Disc Vol. one 3D Edition (Sony, Aug. 3, Sony exclusive)
Featuring 3D composed content although in the 2010 FIFA earth Cup, college football, movement photo fixtures and clips from Cloudy using a probability of Meatballs, Alice In Wonderland, Monster home and more, this 3D Blu-ray demo disk is packaged with Sony 3DTVs.
• The AIX All Star strap — Goldberg Variations Acoustica (AIX Records, Aug. 16)
This very first live-action 3D Blu-ray discharge although in america is genuinely a reside documenting of the sextet of musicians as they hold out improvisational music.
• Monster home (Sony, Sept. 14)
This next standalone 3D Blu-ray animated name from Sony follows three youthful youngsters who uncover the fact that scary home cutting the street is in fact a residing monster.
• easy methods to educate Your Dragon (DreamWorks Animation, Oct. 15, Samsung exclusive)
Available exclusively to individuals who purchase a Samsung 3D starter kit, this animated name follows a youthful Viking who befriends a dragon.
• Dinosaurs Alive! (Image, Nov. 2)
The world’s best paleontologists show viewers some with one of the most vital dinosaur finds ever, from as near as New Mexico to as much apart since the Gobi Desert, on this Imax presentation.
• Imax: Grand Canyon Adventure – River at probability (Image, Nov. 2)
This thrill ride requires viewers inside the Colorado River by means of the Grand Canyon, although opening viewers’ eye balls toward the world’s shrinking consuming water supply.
• Imax: Wild Ocean (Image, Nov. 2)
Filmed away the coast of South Africa, this documentary follows the migration work of dolphins, sharks, whales, gannets, seals and more, and appears at human being work to sustain these species thriving.
• A xmas Carol (Disney, Nov. 16)
Disney’s very first standalone 3D Blu-ray could possibly be the retelling of Charles Dickens’ traditional novel, featuring Jim Carrey as Scrooge as well as the ghosts of xmas past, present and future.
• wonder Borneo 3D (Cascade, Nov. 16)
This 3D Blu-ray documentary arrives from German impartial distributor Cascade Medien.
• wonder Costa Rica 3D (Cascade, Nov. 16)
German impartial distributor Cascade Medien programs on releasing this and wonder Borneo 3D in November.
• Alice in Wonderland (Disney, TBD, Sony exclusive)
Consumers who purchase a Sony Bravia 3DTV this holiday time period should certainly possess the ability to decide on among the Alice in Wonderland or Bolt on 3D Blu-ray. Directed by Tim Burton and starring Johnny Depp the movement photo blended reside movement and 3D animation to provide a producer new hold inside the traditional story.
• Avatar (Fox, TBD, Panasonic exclusive)
The highest-grossing film, and best-selling Blu-ray, of all time, Avatar is reported getting accessible like a Panasonic exclusive 3D Blu-ray offer, possibly the instant December.
• Bolt (Disney, TBD, Sony exclusive)
The exact earth quickly gets a scary area for Bolt, merely a little whitened puppy who’s convinced he has extremely powers quickly after residing his lifestyle like a hero puppy on the television set show. He dangers every little thing to uncover his “kidnapped” co-star Penny on this 2008 animation. purchasers who purchase a Sony Bravia 3DTV this holiday time period should certainly possess the ability to decide on among the Bolt and Alice in Wonderland on 3D Blu-ray.
• Galapagos (Imax, TBD, Samsung exclusive)
The inspiration of Darwin’s concept of evolution, the Galapagos Islands are observed right here with an emphasis on how new lifestyle is born on some islands, although increasing sea ranges are guaranteeing passing away for animals on others. The 3D Blu-ray should certainly be enclosed using a Samsung starter kit.
• to the Deep (Imax, TBD, Samsung exclusive)
The delivery of the shark, the mating of two squids, molting lobsters jointly with a fish defending its nest are captured although in the waters using the Pacific Ocean on this 3D Blu-ray. The movement photo is anticipated getting packaged using a Samsung starter kit.
• Mummies: techniques using the Pharaohs (Giant display Films, TBD, Samsung exclusive)
A glimpse at old Egyptian tombs and mummies, this documentary shines a lumination on how they have modern-day health care implications for human being diseases. The 3D Blu-ray should certainly be packaged using a Samsung starter kit.
• Shrek choice (DreamWorks Animation, TBD, Samsung exclusive)
All 4 films although in the best animated business of all time are anticipated getting released for 3D Blu-ray, packaged using a Samsung starter kit. The sequence stars Mike Myers since the voice using the eco-friendly and not-so-mean ogre Shrek.

Video Games

The customer electronics industry is counting on movement photo online game editors to entice earlier adopters and gamers to upgrade to 3DTVs.

“I think the fact that potential of 3D gaming is higher compared to potential of 3D films,” mentioned Avatar producer Jon Landau, who served like a keynote using the inaugural 3D Gaming Summit. “It will provide a genuinely distinctive know-how that people nowadays should certainly be actively playing within their homes through the world.”

Sony is betting heavily that PlayStation three will push 3D into homes and help give its console an borders greater than ms and Nintendo, just since the PS3 eventually aided triumph the Blu-ray Disc race greater than HD DVD. The business has additional than 37 million PS3s set up in homes near to the world. PS3 will also hold out Blu-ray 3D films using the brand new computer software download.

“Games like Killzone three will do for 3D fixtures what films like Avatar do to generate 3D movies,” mentioned Jack Tretton, president and CEO, Sony individual computer Entertainment. “Some of our most significant titles, such as the Sly Collection, Motorstorm: Apocalypse, MLB 10: The show and Gran Turismo 5, are all in 3D.”

Sony has long been pushing its 3D fixtures heavily contemplating that CES. Most recently at GamesCom 2010 in Germany, the business showcased new fixtures just such as the Fight: Lights Out and EyePet, which blend equally 3D gaming using the brand new PlayStation proceed movement sensor controls. Disney Interactive Studios is releasing Tron Evolution, the prequel toward the 3D movement photo Tron Legacy, in 3D exclusively on PS3 this fall. And 2K fixtures is bringing its bestselling NBA 2K11 basketball online game to PS3 in 3D.

Sony 3D fixtures slated getting accessible inside the PlayStation neighborhood include:

• WipEout HD permits customers to know-how the adrenalin rush of navigating twists and turns of the futuristic racetrack within of a producer new dimension.
• extremely Stardust HD allows gamers to prevent flying asteroids whizzing by you.
• Other Sony 3D fixtures slated for fall and earlier 2011 discharge include: sports activities Champions, eyesight Pet, Kung Fu Rider, start the Party, Tumble, television set Superstars, Sorcery, large Velocity Bowling, PAIN, Alien Toss, Ice Breaker, The Fight: Lights Out, Tumble, Hustle Kings, The Shoot, Heavy Rain, Sly Collection, SingStar Dance, LittleBigPlanet, Beat Sketcher, SOCOM 4, Heroes inside the Move, Killzone three and MotorStorm Pacific Rift, the latter placing the person although in the driver’s seat of sole participant race near to deadly Kanaloa Bay chased by ruthless opponents.

Microsoft is sitting out the 3D game, although numerous large titles just like electronic Arts’ Crysis two and Ubisoft’s Shaun whitened Skateboarding should certainly be accessible in stereoscopic 3D this fall.

Nintendo is bypassing stereo completely, providing the very first autostereoscopic (glasses free) cell online game method with Nintendo 3DS, that is anticipated to begin although in the U.S. following year.

“The system competencies a 3D depth slider inside the part which means you can turn 3D on or off, as well as adjust the 3D image,” mentioned Satoru Iwata, president of Nintendo. “In inclusion to actively playing games, you can hold 3D photos and hold out 3D Hollywood films on it.”

NVIDIA has long been pushing 3D on PCs and laptops contemplating that January, when 3D eyesight was released. A increasing line-up of individual computer makers are releasing 3D equipments that provide a plug-and-play 3D know-how for gaming, Blu-ray 3D as well as 3D streaming of reside sports activities occasions just like PGA Tour and NASCAR. NVIDIA has also released a producer new peripheral that permits any 3D leisure getting enjoyed on the big-screen 3DTV, even more extending the cell know-how to the home.

Nintendo’s 3DS is just the starting of cell 3D gaming. several cell cell phone and cell laptop computer and tablet system makers should certainly be unleashing 3D fixtures for linked purchasers through 2011.


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