Rumor: Nokia spending $127M marketing Windows Phone

Jul 13th, 2011 by dvdxplayer 2,151 views |Comments Off

Nokia plans to invest 80 million pounds, which is about $127 million, to carry out promotional activities for its brand re-positioning. After the announcement of cooperation with Microsoft in the February of this year, Nokia will re-launch its own brand.

Nokia plans to start a unified global advertising campaign in the October of this year. At that time, Nokia is expected to launch the first mobile phone that use of the Windows 7 operating system.

Nokia’s spending could ultimately help sell more Windows Phones.


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